The Great Courses Plus details down in UK for first TV strategy

Guerillascope has joined forces with The Great Courses Plus to plan and launch the US-based online learning platform's first TV campaign in the UK.

Scheduled to air on famous brands More4, Sky Arts, Dave and Sky News, the 30-second commercial introduces British viewers to the extensive range of online courses available to lifelong learners, with the company seeking to expand into new markets following continued success back home.

As fresh lockdown measures release more hours for visitors to pursue new interests, The Great Courses Plus is touching down with tens of thousands of streaming videos on countless topics: which range from the Ancient Greeks and Romans, to modern economics and parenting. Crafted, high-quality content makes each series an enjoyable escape, with esteemed academics on hand to guide users through their voyage of discovery.

Reflecting on the campaign's launch, Allison Lesser, Sr. Director, Customer Acquisition, said: “We're excited to expand our presence in the UK, introducing our streaming product to new clients and making tens of thousands of educational videos accessible. Our content is led by renowned subject-matter experts, hand-selected due to their ability to show – we're excited for new UK customers to have and study from us.”

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